VP of Digital Media: BYU PRSSA

For the 2021-2022 school year, I was the VP of Digital Media for the BYU Chapter of PRSSA. This included managing and creating content for all our social media channels, including Instagram. Since running the BYU PRSSA Instagram page, I grew our following from 991 to 1,039. Our total engagement among accounts that aren’t following the page went up by 520% and engagement among accounts following the page went up by 67.4%. Story interactions have also went up by 333%.* Find the account at instagram.com/byu_prssa**

*Numbers given by Instagram Insights

**My last post on the page was April 15, 2022

• First two images below: the account since I have been managing it, all content created by me.

• Second two images below: the account as it was when I first received access.